If you haven’t seen the Cheerios commercial featuring the bee dancing to Nelly’s 2001 hit “Ride Wit Me”, check that out after the jump. The commercial uses the catchy phrase “Must Be The Honey” as their campaign slogan. If you thought the commercial was the last of their collab with Nelly, you were wrong. Kicks On Fire has provided exclusive an exclusive look at a custom Lebron 10. The shoe is all yellow and comes with a special box and custom lace clips saying “Must Be The Honey” and one of the bee characters face. Only special people with those connects received a pair of these, but I wonder if any of them will show up somewhere on the internet eventually. Hit the jump to get a closer look at these kicks and see the commercial that started it all…
Written by DJ JUANYTO
