Forbes compiled a list of the most valuable sports team brands in the world and here’s the top ten.
via Forbes:
Team brand values are derived from calculating the portion of team’s enterprise value that is not attrributable to the size or demographics of its market, or league-shared revenue.
1. New York Yankees
Brand Value 2014: $521 million
Brand Value 2013: $443 million
The Yankees have led the American League in attendance for 12 consecutive years.
2. Real Madrid
Brand Value 2014: $484 million
Brand Value 2013: $450 million
The Spanish soccer team’s kit deal with Adidas is worth an average of $41 million a year, the richest deal in sports.
3. Barcelona
Brand Value 2014: $438 million
Brand Value 2013: $361 million
In July, the Spanish soccer team added Beko as a shirt sponsor in a four-year deal that averages close to $14 million a season.
4. Dallas Cowboys
Brand Value 2014: $404 million
Brand Value 2013: $273 million
In 2014, the Cowboys extended their branding into the luxury goods market with a sponsorship deal with watchmaker Hublot.
5. Manchester United
Brand Value 2014: $399 million
Brand Value 2013: $433 million
Manchester United’s long-term kit deal with Adidas that begins with the 2015-16 season will pay the soccer team an average of $130 million a year.
6. New England Patriots
Brand Value 2014: $351 million
Brand Value 2013: $223 million
The team has kept fans wired in by improving the stadium experience with Wi-Fi, a game day app called “Patriots Game Day Live” for season ticket holders, as well as more stats, fantasy football results and instant replays on their hand-held devices.
7. Bayern Munich
Brand Value 2014: $287 million
Brand Value 2013: $203 million
Bayern Munich won five titles last year, including the trophies for the Champions League and the European Super Cup, and the Bundesliga signed a global television deal with 21st Century Fox.
8. Los Angeles Dodgers
Brand Value 2014: $279 million
Brand Value 2013: $225 million
The Dodgers $8.35 billion, 25-year deal with Time Warner Cable that began in 2014 is the second-richest local television deal in baseball history.
9. Boston Red Sox
Brand Value 2014: $260 million
Brand Value 2013: $237 million
In 2013, the Red Sox captured their eighth World Series overall, and third in the John Henry era (2004, 2007).
10. Los Angeles Lakers
Brand Value 2014: $254 million
Brand Value 2013: $145 million
The Lakers kicked off their blockbuster $3.6 billion, 20-year TV deal with Time Warner Cable during the 2012-13 season.
