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Jay Z has launched a new platform called Arrive, via his Roc Nation imprint.

Arrive will help other start-up companies in their early stages, proving them with brand services, business development, advisory and capital. They will also eventually include a traditional venture capital fund operation.

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“ARRIVE was created to leverage our experience and resources in building brands, developing consumer facing businesses, managing artists and representing athletes,” a press release reads. “We’ve opened that diversified, global range of expertise to a new vertical: entrepreneurs and their early stage businesses.”