Run The Jewels Youtube

RTJ3 just dropped and we finally find out how they planned on releasing their album, surprisingly, on Christmas day, with their brilliant marketing strategy.

Frankie Zing

The duo of El-P and Killer Mike give us a hilarious sketch of what it was like for them to “drop the album”, almost having to take a pill with a usb that would ultimately have the body of work in it (you would have to dig through your own poop to find it). :