A$AP Rocky teamed up with Samsung Level Music Lab and spoke with students at the University of Las Vegas about his experience in the music industry, his life and his creative process. He opened up about the experience saying, “Most of all, I wanted people to take away an experience with a genuine artist,” he continued, “I wanted them to know no matter what you have to be continue to be yourself. Whoever you are be you and be genuine to you. Not a lot of people choose to do that.” Check out the clip below.