There wasn’t a ton of hype going into the 4th match-up between Juan Manuel Marquez and Manny Pacquiao, esp. because no one had a clue that Marquez was going to put Pacman to sleep the way he did. So exactly how many people did buy PPV and tune in for the bout?! Find out after the jump…
The fourth fight between Juan Manuel Marquez and Manny Pacquiao generated about 1.15 million buys on HBO PPV, Top Rank promoter Bob Arum told ESPN.com on Saturday.
Throughout the promotion for the fight, which took place last Saturday night at the MGM Grand in Las Vegas, apparent fan fatigue resulting from their three previous bouts was evident, and after a bit of an admittedly slow promotion, Arum said that the pay-per-view projections were sluggish — until the buys picked up significantly on the final day with a rush that he said helped push the fight into seven figures.
The final numbers were not in yet, but HBO did not dispute Arum’s figure, which means the fight will generate in the neighborhood of $70 million in domestic television revenue.