The models have been made. The designs have been scrutinized. The talents have been exhibited, the ballots have been cast, and the prizes have been awarded for the 2011 Ferrari World Design Contest.
The competition attracted entries from 50 design schools and universities around the world, all vying for the eye of decision makers from both Ferrari and Pininfarina. In the end, the top prize went to a team from Korea for their innovative Eternità concept, pictured in the foreground above.
Second prize went to Samir Sadikhov from the Turin campus of the IED for his Xezri, and third place to the team from London’s Royal College of Arts for the Cavallo Bianco.
Additional prizes were awarded based on proficiency with Autodesk design software (also taken by the winning Korean team from Hongik) and for the Most Unexpected Technological Solution (won by Jiangnan University). These prizes were awarded by Autodesk VP Brenda Discher and Ferrari CO Amedeo Felisa, while the top three were decorated by Ferrari chairman Luca di Montezemolo, chief designer Flavio Manzoni and Paulo Pininfarina.
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