Honda isn’t typically one to dive into the Super Bowl advertising fracus with splashy spots, so when the company anonymously teased us with a quick clip of Matthew Broderick reprising his role from Ferris Bueller’s Day Off, our eyebrows did a little dance. Now the company has dropped a full-length ad on the web, and it features Broderick skipping his acting duties for a little frolicking about in the city. The spot features more than a few classic Ferris Bueller lines (though nitpickers will note that some of them are a little off), and while it’s well put-together, seeing the star take to the wheel of a 2012 CR-V instead of a 1961 Ferrari 250GT California Spyder is a crushing reminder of our own mortality.
Still, we like Honda’s crack at half-time advertising a good bit more than the previously released Audi vampire-fest (though not more than the clever Ahab spot that’s presently circulating televisions nationwide).
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