Gamestop is opening its first all kids store in Texas today. Gamestop’s CEO says the whole point of opening up an all kids store is to pretty much take away business from other stores that sell toys. After all stores like Toy R’ Us do sell video games. So why wouldn’t this idea work. Gamestop says they plan on opening 80 kid stores nation wide so be on the look out.
“This is really a way for us to take share away from people who are in the toy business and have an expanded assortment,” GameStop CEO Paul Raines told the Dallas Business Journal, “and show people how to drive kids to new experiences, new products or an expanded assortment of existing products like Skylanders and Angry Birds.”
Along with those brands, customers can expect to see copies of Minecraft sitting alongside foam pick axes, and Star Wars games next to talking Chewbacca plushies. Whether or not that’s particularly dissimilar from adult GameStop stores remains to be seen, but the absence of mature games on the shelves may well prove welcoming to parents. The Kids stores are currently only being opened alongside regular stores in malls which already feature the latter, so there’s no need to fear having to wade through a sea of urchins to pick up your GameStop games – no more so than there already is, at least.
[Joystiq]
