The Beverly Hills Hotel will soon be facing a decrease in sales if this keeps up. Following behind Anna Wintour, Ellen DeGeneres and Jay Leno, on the list of celebrities to boycott the famous hotel, is John Legend. Thanks to owner – and Brunei leader – Sultan Hassanal Bolkiah and his new policies, more names are sure to be added. Policies include Bolkiah being FOR capital punishment for same-sex acts and of course, his dislike for women as well as the LGBT community.

Details after the jump.

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Standing for his own beliefs, Legend skipped out on a party in his honor, given by magazine L.A. Confidential at the famed Beverly Hills Hotel.

“These policies, which among other things could permit women and LGBT Bruneians to be stoned to death, are heinous and certainly don’t represent John’s values or the spirit of the event,” said Amanda Silverman, a spokeswoman for Legend. “John does not, in any way, wish to further enrich the Sultan while he continues to enforce these brutal laws.”

I can already see this getting out of hand. The Beverly Hills Hotel is known to bring on some of the biggest celebrity clients, but being anti-woman alone will kill your brand.

[via]