Lyor Cohen, the former CEO of Warner Music Group & founder of 300 Entertainment, will be taking over YouTube music as the Global Head of Music.

Frankie Zing

Cohen’s role will attempt to make YouTube’s music more of a streaming service such as Spotify, Apple Music, and Tidal.

In a statement to YouTube’s music team:

“First, helping the music community embrace the technological shifts we’re seeing in music today so we can help take the confusion and distrust out of the equation.

Second, building on the great work you all have done to help the music industry and creative community break new songs and artists to YouTube’s audience of over 1 billion fans. From building on the success of the YouTube Music app, to shining a light on emerging artists, I believe our potential to strengthen the industry is massive.

And third, I hope that together we can move towards a more collaborative relationship between the music industry and the technologies that are shaping the future of the business.”

Lyor is reported to leave 300 Entertainment by this December, with the label staying the same except for a few execs.