A$AP Rocky has always done things outside of the box, and his new collaboration with GUESS is no different. Inspired by the 90s, specifically the classic film Menace II Society, Rocky’s capsule collection is full of nostalgia.
“I was watching Menace II Society, man,” Rocky told Complex. “I started thinking about rappers like Nas – ‘when I dress, it’s never nothing less than GUESS’ – you know what I mean? Thinking about how hustlers with pagers on the corner would have Guess jeans on, the sweaters with the dookie rope gold chain. I just thought about my nostalgic childhood, with hip-hop and growing up in Harlem and the Bronx, and remembering Guess played a big part in that. But kids these days have no knowledge of that. I just felt like it was necessary to tell them that Guess was actually lit back in the day.”
The collection hits Guess.com and select retailers starting February 15. Check out a preview in the gallery!
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