(Photos + Video) Joey Bada$$ Premieres “Devastated” Video Around NYC

Last night, Joey Bada$$ premiered the video to his hit single, “Devastated.” It wasn’t a traditional television debut, however. Instead, the Pro Era rapper rented out a double-decker bus and toured select locations throughout Manhattan and his hometown of Brooklyn, stopping to show the video, sell some merch and even perform the song. The night before, Joey revealed a map with the approximate locations the ‘Devastated Bus’ would be stopping at, then tweeted the exact coordinates just moments before pulling up. Check out what happened when fans got a glimpse at Joey below!

(Photos) L’Oreal Places Makeup Vending Machine In NYC Subway

From now through the end of December, NYC subway riders who pass through the 42nd Street/Bryant Park stop will be privy to L’Oréal’s “Intelligent Color Experience.” The campaign features an interactive vending machine where you can buy new makeup products, with a mirror that pops up with digital animations showing potential makeup combinations and offer products (which you can buy on the spot) that either “Match” or “Clash” with whatever you’re wearing. Sounds like an awesome way to get the word out about their latest products!

Will.I.AM Link Major Business Deal With Who ???

His latest solo CD, #willpower, may not be selling well. But musician/entrepreneur will.i.am is still wheeling and dealing. The Black Eyed Peas star has just been made a partner in Beverly Hills-based licensing and strategic marketing firm memBrain Licensing. Pretty cool right?? Read more after the jump……

MAC Sells Out Of Rihanna’s RiRi Woo Lipstick In A Whopping Three Hours !

RiRi Woo, the MAC Lipstick shade created in collaboration with Rihanna, sold out online in three hours!! During that time, “RiRi Woo” was trending on Twitter as customers complained of multiple failed attempts to get through to make the purchase. The collaboration was announced in February and at the time, Jennifer Balbier, senior VP of global product development for MAC said Rihanna insisted that “the color be suitable for every skin tone.” The next time the shade will be available will be in June. But for those with tickets to the Diamonds World Tour’s stop at the Barclays Center in Brooklyn (ahem!) you can buy them on-site at a MAC pop-up store that will be set up in the arena. Hit the jump for more details…..

(Video) World’s First Floating Vending Machine?!?

Don’t you wish one of these were on your beach? Lipton Iced Tea put a vending machine in the middle of the ocean on one of South Africa’s hottest beaches. Check out the video after the jump.

NBA: LeBron James Signs Deal With Agency For Digital & Social Media Marketing

Posted by Sabrina B. @gametimegirl Is LeBron James poised to be the next digital agency maven? Apparently, SapientNitro thinks so as the shop has not only teamed up with the Miami Heat superstar and his management firm LRMR to not only re-launch lebronjames.com, but have the athlete help expand its digital and social media platforms.

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