As if his empire can get any bigger, the 17-year-old phenom is now launching a women’s perfume for his lady Bielebers. Already having launched a nail polish line and a unisex fragrance called “My World,” Bieber opened up to Women’s Wear Daily about his latest venture. Read more after the jump!!
“Let’s be real, the way a girl smells is very important to a guy,” Bieber told Women’s Wear Daily. “I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”
The fragrance, which is called “Someday,” is described as a “fruity gourmand” and is scheduled to hit department and specialty stores in June. And to make hordes of teenage girls swoon even more, the Biebs is donating all proceeds of the $35 scent to charity.
WWD also reports that the ad campaign was shot by Terry Richardson and features Dree Hemingway. A TV commercial, directed by Robert Lee, was filmed in a gravity-free cabin of a Boeing 737 NASA training jet. It is scheduled for broadcast from Black Friday after Thanksgiving through Christmas.
