Posted by Sabrina B.Â @gametimegirl
Snoopy has officially landed at the New Meadowlands Stadium, The Post has learned.
Insurance giant MetLife has inked a definitive agreement to purchase naming rights to the home of the NFL Giants and Jets and the planned cite of theÂ Super BowlÂ in 2014, sources said.
The one-year old, $1.6 billion bowl will be called MetLife Stadium.
The deal, which could range as high as $20 million year for 20 years, could be announced as early as next week in midtown Manhattan, with reps from MetLife and both teams and a number of star players in attendance, sources told The Post.
Although exact details of the deal could not be learned, reports by SportsBusiness Journal in June, when the talks had begun in earnest, had estimated the value of the deal at $17 million or $18 million a year.
Representatives from MetLife, and the owners of the two football teams declined comment on the deal.
MetLife bought one of four smaller rights deals, called cornerstone partnerships, three years ago for $7 million a year.
That deal was scheduled to run until 2014 — but will end upon the anticipated announcement of the insurance companyâ€™s upgrade to a full stadium naming rights deal.
WRITTEN By MARK DECAMBRE/NY POST & FULL STORY HERE