McLaren Special Operations may sound like a new unit of special forces in the British military, but is, in fact, actually the new client customization division of the supercar manufacturer behind the MP4-12C. We first got wind of the new service at Pebble Beach where it was presented, one year after the North American debut of the car itself, but now McLaren has unleashed more details and a full batch of photos.

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Through the Special Operations division, McLaren is offering its elite clientele a range of customization options for their new exotic. The show car displayed at Pebble Beach, for example, included such special touches as satin matte Volcano Orange paintwork, a gloss black roof, diamond-cut wheels with gloss black inserts, carbon door sills and steering wheel, and extra vents on the front fenders, engine cover and rear deck.

We have a feeling this will only be the tip of the iceberg when it comes to customizing new McLarens. After all, as the division’s new director puts it, “We never say no, we just say how much and let the customer decide.” Yes, quite.

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