Earlier today, Juanyto and I went to visit the brand new Beats By Dre store for their grand opening. Our girl Karen Civil showed us around the Soho shop, and we got to try out some really cool headphones and learn about some upcoming things as well. Juan being a DJ and all is much more knowledgeable about the headphones, so check out the info and all the pics below! To check out the store on your own, head to 67 Greene St. in NYC!

Marisa Mendez


The experience listening to the sounds that come out of the Beats By Dre is like no other. Myself as a DJ I appreciate the sounds from a good pair of headphones but BeatsByDre are GREAT! Be ready for Beats By Dre to take it to the next level as you hit up the SoHo NYC store. As you walk in you would see several displays of Headphones of all models that is available to purchase at the store. At the store you will see the essence of NYC by artwork on the wall. There is a touch screen near the entrance when customers will soon interact and explore more info on Beats By Dre. There is a studio were you can experience the power of the BeatsByDre which will soon be used as a studio booth for future celeb guest… maybe a freestyle or two. As you enter the mid section of the store you will see the many custom headphones that were made for celebrities and sports athletes. You will see a custom Charles Woodson #21 from the Green Bay Packers, a custom Yelawolf headphones, Serena Williams, Keri Hilson, Detox (whenever that album drops…),T.I., Kobe Byrant, of course my fav the Spike Lee Knicks and NY Yankees customs as well. Oh if you happen to visit the VIP room you will get to sit in luxury on Fendi Furniture… Luxurious… Thanks Karen. Check out the pics

Store Hours are Mon – Fri 12noon – 8pm and this store location is open til January 2012.