The Shelby name doesn’t come cheap. Vintage Shelby Mustangs and Cobras can command six or sometimes even seven figure sums. The current Shelby offerings are much cheaper – the GT350 is priced around $70,000 while the Ford-built GT500 is a little less expensive with a base price just short of $50,000 – although we still wouldn’t consider them attainable to the average guy with a mortgage and 2.5 kids.
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Shelby sees that as a problem. The majority of its customers are the people who craved a GT500 or Cobra back when they were kids in the 1960s. Those customers are getting older, and like many other automakers, Shelby has decided to reach out to younger buyers. At the New York Auto Show earlier this year, Shelby announced the GTS, a new model designed to be attainable to the masses. The GTS would be available in both V6 and V8 form and, with a package price of $9,995, could be had for less than $33,000 in base form.
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