Today thanks to social media, it’s much easier to insult a fellow rapper with a few diss tweets and Photoshopped images instead of going into the studio and recording a diss track. And with so much money in hip-hop today coming from corporate sponsors, what rapper is going to risk jeopardizing that potential revenue stream by blacklisting themselves as high risk? Just this week a beef between Ludacris, Drake and Big Sean popped off.
Watch the debate with YouHeardThatNew’s Lowkey, Jumpoff TV’s Valeria Lora, MTV Networks’ Jamal Jimoh and writer Mecca below.
