Shaquille O’Neal sat down for a Q & A with SLAM in which he answered a variety of questions. Â Shaq’s been stirring up a lot of controversary lately with details released from his book. Â During the interview Shaq addresses the shots then takes another one at Stephon Marbury. Â Check it out after the jump.
SLAM: Talk to me aboutÂ Shaq.com.
SHAQ:Â I started my brand in â€™99, and since â€™99 weâ€™ve sold 75 million pairs. With no advertising. Now, with social media and everything, now weâ€™re in a time when you can just press a button and get product right away. So Iâ€™m just thanking the people and showing the people what weâ€™ve created. And itâ€™s a great product. My thing has always been to make something that when a kid sees it, even though itâ€™s only $20, he wonâ€™t be ashamed to wear it. And this is $20, bro. You can rock them all day, all these are $20. I think thatâ€™s why weâ€™ve sold 75 million pairs. Because they actually look cool. And not only that, but they got a real name behind them. Not Marbury. And you can quote me on that [laughs].
SLAM: Did you intend for a lot of the pieces of your book to come off as jabs at guys youâ€™ve played with,Â like RondoÂ for instance?
SHAQ:Â Everything that is said, or read, has its own interpretation. People interpret things their own way, which I understand. But what they donâ€™t understand is, theyâ€™re going to help put me on the bestsellerâ€™s list. Those guys know me, and everybody knows meâ€”I donâ€™t take cheap shots. Anything I say in the book, I will say in your face. This is just a reflection, being reflective on what has happened. And I wasnâ€™t being mad at Rondo, I just thought that when the President said, â€œTeach this kid how to shoot,â€ that maybe that affected him. And thatâ€™s my opinion, Iâ€™m not taking shots. A lot of guys, especially the ESPN guys, those guys have personalities and have followers, so if they talk about something spicy, then it makes them important. â€œLook what Shaq said.â€ But those guys have no validity. Itâ€™s all just a reflection, this book. And hey, anybody who got a problem, come to Shaq.com [smiles]. Holla back.
SLAM: During the lockout, a lot of NBA guys have been making music. Have you heard any? What do you think of it?
SHAQ:Â I was on some site last night, and I saw Steven Jacksonâ€™s. It was very hard, but it was pretty good. But it was just too hard, a lot of people wonâ€™t be able to take that, but thatâ€™s where heâ€™s from, a tough area, and a lot of people wonâ€™t like the language, but I liked it. It was nice, he was inside the track, he had a great time. A couple other guys, though, they need to understand that when youâ€™re an expert in this world, and you cross over into another world, you better come correct, or else. See like Marbury tried to cross over into my world, and he didnâ€™t last long. And you can quote me on that, too. Talking about he was going to have the best shoe, get outta here. No way. Stop it.