Land Rover has a big anniversary to celebrate at this year’s New York Auto Show. The company is marking its 25th year in the States, and it’s busting out a few historical models for display at the show for the occasion. Those include a 1987 Range Rover, a 1993 Land Rover 110, a 1995 Range Rover Classic and a 1994 Camel Trophy Discovery, among others. These bruisers won’t just be parked under the expo center lights, either. Land Rover has set up a special off-road course on site to demonstrate the vehicles’ capabilities.
Though the brand debuted in 1948, Land Rover didn’t officially make its way across the Atlantic until 1987. Since then, Americans have bought over 575,000 of the upwardly mobile sport utilities. Land Rover is largely credited with inciting the luxury SUV craze with its plush Range Rover line. When the leather-trimmed four-wheel drives arrived in the U.S. in ’87, their $30,850 MSRP put it head and shoulders above the competition… at least in terms of cost.
autoblog
Its great to see the Land Rover brand doing well after 25 years. It looks like the luxury suv market is still booming in the States.
Hello Ashley,
US market has started to want a Land Rover when the British car manufacturer has realized that they must enter in a new era of production, the luxury class. Now it is no wonder that back in 1987, when Range Rover Classic entered US market it was not an off-road nor a spartan model. It was the Vogue edition, the glamorous Range Rover which in 1985 has appeared on the Vogue magazine cover. This kind of Land Rover has been cherished by the US.
Back in our days the new Range Rover is just following the trend.