Ram is out to make both Ford and General Motors sweat with the Auburn Hills automaker’s newest pickup, the 2013 1500. Debuting at the 2012 New York Auto Show, the half-ton pickup bows with less weight, an efficient new 3.6-liter V6 option and an eight-speed automatic transmission. Chrysler projects the V6 alone should help yield 20 percent better fuel economy over the old 3.7 lump, thanks in part to a start/stop system. While there are no solid EPA numbers as of yet, our estimations put the vehicle at around 17 mpg city and 24 mpg highway. Throw in aerodynamic tweaks like an active shutter system that closes off the engine bay and a standard air-ride suspension that lowers the vehicle by as much as 1.2 inches for better efficiency, easier loading and load leveling and you have a force to be reckoned with.

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The Pentastar churns out 305 horsepower and 269 pound-feet of torque, besting the 3.7-liter V6 in the Ford F-150 by around three ponies. Chrysler has also increased the output of the optional 5.7-liter V8, from 390 hp to 395 and 407 lb-ft of torque. Engineers managed to free up the extra grunt by using an electronic power steering system in place of the old belt-driven unit. Interestingly enough, the V8 will also boast 20 percent better fuel economy thanks to an eight-speed automatic.

In addition, the new 1500 features a tweaked interior, complete with the company’s excellent 8.4-inch UConnect touch screen interface. We love the system in vehicles like the Dodge Charger, and the tech should be right at home on the big pickup.

Chrysler also managed to trim a significant amount of weight from the 2013 Ram 1500. In V6 guise, the truck now uses aluminum control arms, an aluminum hood, a new bed and frame design as well as lighter bumpers for a combined weight savings of around 147 pounds over the previous generation. V8 models get away with a more modest trimming.
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