As you’ve seen and heard via every social media network and radio station this morning, Tupac came “alive” at Coachella last night, as an eerily lifelike hologram in Dr. Dre & Snoop Dogg’s set. I did a little digging because as I’m sure you all are…I’m very curious how this came to be! Get the 411 below!

Marisa Mendez

“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that created the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life. You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it.

The Tupac hologram was several months in the planning and took nearly four months to create in a studio and though Smith was not able to reveal the exact price tag for the illusion, he said a comparable one could cost anywhere from $100,000 to more than $400,000 to pull off. “I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country,”

– MTV

According to reports, Pac’s 4 minute set cost about $10 MILLION dollars. Holy moly! So much for everyone thinking this will be the new wave! I don’t think many are shelling that kind of dough out. (Although you never know at Summer Jam, apparently!) Read more about the company here.