There is strong suggestion that Facebook is looking to start a search engine to take on Google. Is this the reason Facebook has no interest producing a smartphone. This info comes straight from Mark Zuckerberg.
We’re basically doing 1 billion queries a day and we’re not even trying… Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it.
This is probably the biggest “finally!” moment in the last few years for Internet search, because the idea of a Facebook search engine to go head-to-head against Google has simply been a no-brainer.
As Zuckerberg already said, they get a billion or so queries per day just with the absurdly low-quality search function that already exists with their browser.
Why This Is A Broadside Volley On Google
Google (GOOG) is struggling to find any sort of positive feelings in the tech world, mostly because of strong-arm business practices. The lateSteve Jobs famously said:
…I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.
The clash between Facebook and Google has already been felt, with Google Plus as the alternative to Facebook. Many were predicting the “end” of Facebook with Google, but of course, that never developed. Now it’s time for Facebook to fire back.
Google’s Search Results Aren’t What They Used To Be
Google is famous because of extremely relevant, “exactly what I was looking for” results. Those have been hit dramatically over the last several years with its Panda and Penguin updates. Now searchers will struggle to find anything from the past — “news” stories essentially dominate results, making specific searches more difficult.
Google has also started shifting long-tail keywords to more generic results, to “fight” the small-time webmasters who were building websitestargeting long-tail fruit in the way of keywords.
