After the announcement of the iPad mini yesterday people were a little surprised by the pricing Apple chose for the device. Apple’s Phil Schiller defended the pricing by saying that no one has done it better than Apple in the Tablet department. Phil Schiller feels Android Tablets are no competition and people are willing to pay for quality. Is a starting price of $329 too much for the iPad mini when other competitors are selling the same size Tablet at $199.
“The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices,” Schiller said.
“And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that,” Schiller said.
Amazon made inroads into the realm of 7-inch tablets last year with the launch of its Kindle Fire and has said its latest Kindle Fire HD is the best-selling product on the company’s website since the device went on sale more than a month ago.
[reuters]
