A start up company is looking to change the way we use data.  Instead of paying a flat fee for 2, 4, and 5 gigs of data . New company Itson is looking to have customers pay a fee for what they actually use.   If you need data just for email they will have a plan just for emails.  Sounds a bit confusing but the company may need an incentive since company’s like Sprint, Tmo, Virgin and a few others offer  unlimited data plans.  Itson may have to offer some crazy prices for people to jump ship.

Yungjohnnybravo x TatWZA

“Today’s mobile networks are incredible feats of engineering because they were built in a world of calling and dumb feature phones,” said Marc Andreessen, whose venture capital firm Andreessen Horowitz led a $15.5 million funding round in ItsOn that closed this month. ”The current ways that mobile phones are provisioned in price is sort of a blunt instrument approach. You have aggregate buckets of bits.”

ItsOn was started four years ago by Greg Raleigh, who funded it early on with his own money and investments from friends. A longtime telecom entrepreneur, Raleigh sold Clarity Wireless to Cisco in 1998 for $157 million and Airgo Networks to Qualcomm in 2006 for an undisclosed amount.