With the big announcement from RIM that BB10 will be hitting stores and shelves in the 1st quater of 2013, Thorsten Heins says RIM can’t get any worst than it is.  I beg to differ, with Microsoft putting out more decent products with its Windows 8 devices and plans for developing their own hardware, and if BB10 is a dud it puts Windows back in the mobile fold and RIM out.

Yungjohnnybravo x TatWZA

On Monday, Mr. Heins focused on the integration of the usability of the software. A home button is needed on iPhones and phones using Google’s Android operating system, he said, because those operating systems require users to switch repeatedly between applications to perform different tasks. In contrast, BlackBerry 10 will consolidate bits of information and capabilities that are distributed through separate apps on current smartphones. BlackBerry 10’s messaging center, for example, can display Facebook updates, LinkedIn messages, texts and Twitter posts along with e-mails. In turn, BlackBerry 10 users will be able to use that hub, as an example, to reply to Facebook messages without opening their phones’ Facebook app.

And he says it can be done with a flick of the thumb.

Similarly, the BlackBerry 10 address book can display all recent e-mails from any contact and even pull news stories and other information related to his or her company from the Web.