Today Samsung played up their much talked about Flexible OLED, Samsung is calling it (for the moment) the Youm. Samsung demoed the product during their Keynote speech at CES. Samsung defiantly played up the product and Samsung’s Stephen Woo said the product’s ability “Because OLEDs produce their own light, [they] don’t require thick, heavy, power-consuming back lights,” said Brian Berkeley, the senior vice president of Samsung’s display lab. “Now, thanks to Samsung technology, they can be flexible, too.” Samsung’s Berkeley then brought out displays of the actucal product that wooed the crowd at CES. I hope Apple is taking note, this is what you call innovation and not retooling existing products. After the break check out Samsung’s Flexible OLED.