Big Sean

Congrats are in order for G.O.O.D. Music’s own Big Sean. As the Detroit MC gears up to release his sophomore album Hall Of Fame later this Spring, he revealed another major move today: he’s officially launched his own fashion and lifestyle company, Aura Gold! The clothing line coming out of Aura Gold will be named Finally Famous (sharing the name with his debut album), and will be introduced tomorrow at ProjectMVMNT in Vegas.

“Launching my own label is a dream come true for me,” Sean said of the new venture. “Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.”

I love his fashion sense so this is something I’ll definitely be checking for!

Marisa Mendez

HHNM via Vibe