I wonder if Hov had anything to do with this?! If you’ve been to the Barclays Center in Brooklyn – did you notice the “special” smell?! Yes, they pump a ‘signature scent’ through their vents for patrons to enjoy (of course for branding purposes). Check out the details after the jump…
Via NESN:
According to DNA Info, Barclays Center in Brooklyn pumps its own “signature scent” into the air in an attempt to identify that smell with the arena and help build brand identity.
This isn’t necessarily a new trend, even in the sports world. The scent is the work of a company called ScentAir, which creates customized smells and provides the technology necessary to spread that scent in a large venue, like, say, a basketball arena.
According to DNA Info, similar strategies have been implemented everywhere from the Hershey’s store in Times Square to Cowboys Stadium and Edward Jones Dome.
Many fans had noticed the scent wafting around the hallways at Barclays Center, voicing their interest or disapproval on social media. The Barclays’ scent has been described as having citrus hints, possibly akin to a high-end men’s cologne.
We’re a bunch of volunteers and opening a new scheme in our community. Your website offered us with useful info to work on. You have performed an impressive activity and our whole neighborhood will be thankful to you.