This is kinda tough!! I will definitely use this app if I make it to an NFL game this upcoming season. Check out what has been created, gotta love technology…
Via SportsBusinessDaily:
The NFL plans to unveil tomorrow its latest initiative to improve the in-stadium experience, launching a partnership with app developer Experience that lets fans upgrade seats and obtain closer access to the team, like getting on-field pregame or getting an in-seat visit from a cheerleader.
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Teams would pay a fee to use the technology, but the cost per club would decline as more franchises use it.
Like most sports leagues, the NFL is trying to enhance fans’ enjoyment of games in-venue, countering the allure of continually improving at-home entertainment systems. The league has created a season-ticket-holder perk plan and has pushed teams to offer exclusive in-stadium video. It also requires all plays to be shown on video boards and is moving to improve Wi-Fi reception at stadiums.
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The Atlanta Falcons were one of the clubs to use the technology last season, offering it to 3,000 of their season-ticket-holder accounts. The team branded the experiences “memories” and averaged about 800 sold per game.
“Anything from pregame on-field, to a birthday message, to cheerleader visits, to mascot visits, to the fly-by pass, which is a dedicated lane where you don’t wait to get into the stadium,” said Jim Smith, the Falcons’ chief marketing officer. “All the experiential things sold out within the first four hours they were made available.”
(STORY CONTINUES…)
Spotted: LBS
