ifwt+DV billboard
Domestic Violence Billboard Responds To Peoples Reactions! If You Look Away It Gets Worse. Wow What a powerful way to incorporate the latest technology and get peoples attention .This billboard is located in London it was created by the Women’s Aid charity. So the billboard displays a woman’s swollen, bruised and beaten face with a caption that says “Look at me.” If people dont look at the billboard for whatever reason in a hurry, didn’t notice it etc the symptoms on the billboard remain; with dark bruises and blood.Find out what happens when you stop and pay attention to the billboard after the jump.

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Domestic Violence Billboard Responds To Peoples Reactions!

Here’s the kicker: through a jaw-dropping use of facial recognition if people stop and look, the woman’s face begins to heal. People are also captured on camera and projected on a live feed at the bottom of the screen.

This is a great way to bring awareness to this issues that haunts millions of people.It also holds people accountable.What are your thoughts? Was this campaign executed well?

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