This really should come as no surprise to anyone since Serena Williams is the biggest draw in the sport by far! After her shocking, upset loss to Roberta Vinci in the semi finals of the US Open yesterday, it appears the interest of the fans went with her as prices for the final have plummeted.
@IamJoeSports
Before the match started, the average list price on the resale market was $1,412, with a get-in price of $271, according to a resale market tracking firm.
Immediately after the match, at 2:58 p.m. ET, the average list price fell to $1,103, with the get-in price dropping to $124.
By 3:07 p.m. ET, as the world began to digest that the US Open would feature an all-Italian final between Flavia Pennetta, seeded 26th, and unseeded Vinci, prices continued to drop. The average list price had fallen to $876 and the cheapest ticket was down to $70, according to TiqIQ data.
And prices didn’t stop falling. By 3:20 p.m. ET, just 20 minutes after the match, the average list resale price was down to $680 and the get-in was $40, discounts of 50 percent and 85 percent, respectively, from the prices before the match.
Speaks volumes about what she means to the sport as a whole.
