Ben Simmons is currently at LSU trying to get his team into the NCAA tournament but next year around this same time he will be towards the end of his rookie year in the NBA and much richer thanks to his soon to be sneaker deal.


I personally am still not sold on Simmons’ excelling at the NBA level but everyone else seems to be sure he is a lock to be a superstar. According to this report, he could be richer than most of his professional counterparts before he ever plays a game in the pros.

Adam Zagoria

 of SNY.tv reported Thursday the LSU Tigers star could potentially earn over $100 million when he signs his first shoe deal.

“The number doesn’t astonish me, the number’s been stagnant since LeBron,” said former sports marketing executive Sonny Vaccaro of Simmons’ possible contract, per Zagoria. “It would be the new precedent because LeBron was the last and [Simmons] has the makings in the mind of the NBA that he could be a great, great player. So that’s basically what they’re saying, he’s going to get a $100 million deal. I would understand that.”

Lebron got about $90 million as a rookie for his sneaker deal with Nike, which is the company that seems to have a connection with Simmons. He recently tweeted out a pair of custom LSU Lebron 13’s he was sent. You can bet Under Armour and Adidas will take their shot at him which will only drive the total value of the deal up with whoever he signs with.