Nike doubles down on digital Nike’s Digital Sport division is gathering personal data from its youthful consumer base to revise its marketing strategy. The company’s use of traditional media is in sharp decline as it runs after consumers more comfortable with the social and digital conversation and less interested in sports celebrity idolization and big TV campaigns. Check out more on this story after the jump… @DJJUANYTO and for everything on Tech Talk ask @TatWza
Tech Talk Leak: iPod Nano Will Have A Camera Soon???
Even though allegedly Steve Jobs didn’t use his iPod for Music, nobody says he wouldn’t use it for all the other great thing it can do, like take Pics, and Now the only iPod that was just about music will do more than Music, Hit the Jump for Proof. Follow @TatWza +TatWZA
Tech Talk News: Apple Just Incentivized Every College Kid To Get An iPad
As I watched Apple’s iBooks event in New York City last week, my mind began to race about the ramifications of such announcements. Everyone had a pretty good idea for weeks (or months if you read the Steve Jobs biography) that textbooks would be a focal point for Apple, but there wasn’t much thought given to what this would mean. During the event itself, I just kept thinking, “wow, Apple just incentivized every college student to get an iPadâ€. @Yungjohnnybravo @TatWZA
Tech Talk News: Apple’s Plans For Your living Room With Apple TV, “iTV”, And Siri
The “iTV” rumourmill — speculation that Apple will be releasing a full-size television, screen and all — is back to full speed again. I’ve long been skeptical about this possibility, but even I have to concede that we reached the “no smoke without fire” level some time ago. The rumours are too numerous and too persistent to not have some sort of substance to them. @Yungjohnnybravo @TatWZA
Tech Talk News: Former Apple CEO Says Newton “Scribble Thing†Was 15 Years Ahead of Its Time
When Apple co-founder Steve Jobs returned to Apple in 1997, he famously killed off a number of products for the good of the company. Top among them was the Newton, for which Jobs had a profound distaste. @Yungjohnnybravo @TatWZA
