Diddy has been the king of controversy ever since word broke that his TV ad for his new fragrance line called 3 AM by Sean John is just WAY too hot for TV. In fact, the ad is so raunchy that even the big wigs up at Macy’s found it to be just too explicit. After seeing the full thing, I do NOT even blame them!
In the commercial, Diddy features his drop-dead gorgeous girlfriend Cassie and the two basically simulate tons of sexual actions on camera. She’s straddling him with her pierced nips out, he gets on top and goes to work and so on. It’s a SUPER sexy commercial, nonetheless. Like… really sexy. However, I cannot see this being played on TV with your grandma watching unless she’s into that sort of thing.
Diddy is brilliant though because this entire controversy is the ultimate promo stunt. The fragrance, which is being released on Wednesday May 6th, has so much buzz around it simply off the fact that everyone keeps talking about how sexually-charged and inappropriate the ad is. With that being said, who WOULDN’T want to 1) watch the commercial and 2) see what this stuff smells like. Hey, maybe if they smell like Diddy, they can start bagging girls who look like Cassie. It’s all very brilliant.
Take a look at the full ad below and let us know what you think.