When Nipsey Hussle decided to sell 1,000 copies of the Crenshaw mixtape for $100, some were wondering if the west coast rapper was lackluster. The thing is it was the complete opposite; sheer genius. Yes, you could download the mixtape for free, but if you really respected his music and appreciated the art, $100 was nothing. Nipsey made about $100,000. With his latest mixtape Mailbox Money in rotation, the concept remains the same, however the price has gone up. There has only been 100 physical copies made at the price of $1,000. Guess what? Since it’s December release 60 copies have been sold, making Nipsey’s profit $60,000. The rapper talks to The Guardian about his decision to sell a project – that can be downloaded for free – at such a high price.
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