Our very own tech guy @TatWza put me onto this NeuroFocus Wireless EEG Helmet. It claims to be the first device to wirelessly capture full-brain EEG readings – letting advertisers and market researchers see which of their ads spark your interest and which ones don’t. Sounds pretty cool! More details after the jump!
NeuroFocus unveiled the first dry, wireless headset designed to capture brainwave activity across the full brain today at the 75th Annual Advertising Research Foundation conference being held at the Marriott Marquis in New York. Â Developed over the last three years, Myndâ„¢ combines medical-grade technology with mobility, leapfrogging current neurological testing methods. Â For the first time, market researchers will be able to capture the highest quality data on consumers’ deep subconscious responses in real time wirelessly, revolutionizing mobile in-store market research and media consumption at home. Â NeuroFocus has also commenced building the world’s first full-brain home panels in addition to its labs. The European Tools for Brain-Computer Interaction consortium (TOBI) will utilize Mynd as their core platform to develop practical, medical-grade technology that will improve the quality of life for people with neurological disabilities. Â NeuroFocus is offering the opportunity to demo Mynd at Booth #514 at the conference.
