Pepsi has launched a new version on it’s Japanese brand that claims it blocks fat using indigestible dextrin or dietary fiber. The brand pitched this as a healthy soda! Hit the jump for more.
The latest product innovation out of Pepsi is modeled after the runaway hit of drink manufacturer Kirin Holdings, which launched what it marketed as the world’s first healthy cola drink this past spring. Kirin Mets Cola is also made with dextrin.
Perhaps nowhere in the world is the functional food market more developed than in Japan, where consumers can find everything from fat-fighting chocolate bars to age-defying alcoholic cocktails.
Pepsi Special goes on sale across Japan November 13.