I’m not sure why people are sooooo shocked by this number. I’m hoping it’s because they think it’s cheap?! I actually thought it would be way more. NY doesn’t play…esp. in Times Square!
On the Heels of BOG Meeting, Sacramento Convention & Visitors Bureau and Sports Commission are running a 30-second Pro-Sacramento video in Times Square. Details and cost after the jump…
Via YahooSports:
Sacramento tourism group spends $10K to run a pro-Kings ad in Times Square for 72 hours — it cost $10,000 for the 864 total showings over 72 hours.
Via CK:
As the NBA prepares to decide on the future of the Kings, the city of Sacramento is hoping to sway New York in its favor. A 30-second, pro-Sacramento ad will run over the next 72 hours in Time Square, leading up to the final day of the league’s Board of Governors’ meetings, when a conclusion may be reached on where the Kings play next season.
The video was put together by the Sacramento Convention and Visitors Bureau. According to a press release, it features “non-paid representation from Kings’ fans, Downtown Service Guides, the business community, public safety officers, general citizens and their children, and the hospitality community.”
“We’ve long-maintained that keeping the Kings in Sacramento is bigger than basketball,” SCVB President & CEO Steve Hammond said in a prepared statement. “It’s about programming our Central Business District with an arena and leveraging that investment as a catalyst for new development in our downtown. It’s about attracting new programming and visitors to grow the general funds of the City and County, which will improve the quality of life for our residents. This is bigger than basketball: It’s about the continued vitality and growth of our City for residents and the regional community at large.”
The video will run every five minutes in Time Square beginning Tuesday.
