Timothy Ferriss, author of books such as The 4-Hour Body & The 4-Hour Workweek, will have a new New York Times bestseller without even touching book shelves. Thanks to Barnes & Nobles ban, he had to find another way to sell his book & it worked. Hit the jump to learn how.

Tat Wza

Ferriss signed a publishing deal with Amazon last year & because of that, stores like Barnes & Noble refuse to carry his book, considering that Amazon is a competitor to their business. So instead of being down about it, Ferriss went to the help of BitTorrent, more known for downloading illegal content than bestsellers, but it worked. It got 85,000 more views on Amazon’s website & will be on the NY Times list.