The more popular Steph Curry got the less active he became on Twitter, Facebook and other social media outlets. The reason? Basically there was just too much crap to dig through to communicate with real fans asking relevant questions. When you get tweets from literally tens of thousands of people at one time it can be a bit much, especially when alot of them are just people talking crap. Steph decided to do something about it though and it may help many more athletes and celebrities besides himself.

@IamJoeSports

Curry teamed up with former Nike employees and friends Bryant Barr and Jason Mayden to launch “Slyce” which is a company that promises to improve the way athletes and other influential people engage with their followers on social media by making it more organized and filtering out much of the noise.

Barr said Curry found it “too much of a hassle and there were too many pain points to make it worth his time to actually engage with fans in unique and authentic ways”.

Barr says Slyce works to address this problem by providing them with the “most contextually-relevant and appropriate questions.”

For example, Steph recently did a “Q&A” session on the website where about 1,000 questions were asked but Sylce filtered it down to only 35 questions that were actually relevant.

They plan to work with brands in the future to help them with getting ads to the right people in a more personal way but for now at least it will help with keeping people who just want to be trolls on mute for the most part.

source